Our team combines real-world experience, proven outcomes, and a decade of client collaboration experience to help you deploy , with clarity, the ideal strategy and systems for your business.
Alex McConville
Founder - Stone & Chalk Business Success Coach
Business Strategist, Coach & Startup Advisor
“I’ve run businesses on three continents, built award-winning sales and marketing teams, and helped organisations thrive through change.
I’ve also lost everything, rebuilt from scratch, faced burnout, and led teams through toxic and high-performing cultures. My journey has taught me the difference between chasing ‘success’ and setting yourself up success.
My coaching is grounded in real experience providing practical tools, and with a strong belief that everyone can flourish with the right direction and support.”
Mission
I help founders, leaders, professionals, and individuals cut through complexity, unlock their strengths, and redefine success so they can flourish in business and in life.
Alex McConville
Founder & CEO
Paul Leong
Co-Founder / Digital Strategist
Digital Marketing & Business Automation
An AI first digital strategist with full stack expertise across marketing, automation, and CRM, Paul has spent over 15 years helping Australian businesses grow, streamline operations, and scale with confidence.
Having worked across multiple agencies and industries, he brings a rare blend of strategic thinking and hands on execution across CRO, CRM, SEO, SEM, and end to end digital systems. His approach is simple: build smarter systems, remove bottlenecks, and drive measurable growth.
By combining advanced AI capabilities with proven digital strategy, Paul consistently helps businesses achieve stronger performance, often delivering 20 to 30 percent improvements in conversions, efficiency, and revenue.
Mission
"I genuinely enjoy seeing businesses succeed. When our clients gain clarity, attract more customers, and grow sustainably, that is what drives me every day. Puts a spring in my step!"
Paul Leong
Co-Founder & Digital Stategist
Why Work With Prometica
Real world expertise. Systems that actually drive results.
We bring over a decade of hands on experience helping businesses streamline operations, remove bottlenecks, and scale with clarity. By combining proven strategies with modern AI and automation, we build systems that improve efficiency, increase conversions, and deliver measurable growth.
Tailored to your business
Every recommendation is built around your goals, your workflows, and your stage of growth.
Clear and structured approach
No guesswork. No fluff. Just a transparent process with clear steps and outcomes.
Built for real results
We focus on what actually moves the needle, improving revenue, efficiency, and long term scalability.
